ShowRUM: Italian Rum Festival


ShowRUM: Italian Rum Festival will be held in Rome, Sunday 13 and Monday, October 14, 2019, at the Congress Center dell’A.Roma – Lifestyle Hotel & Conference Center (by Giorgio Zoega, 59) the seventh edition of ShowRUM – Italian Rum Festival, one of the most important events in the world and first in Italy dedicated to sugar cane distillates. The exhibition, promoted by Isla de Rum in collaboration with SDI Group, is directed by Leonardo Pinto, recognized worldwide as one of the leading rum experts in Europe.

More than 3500 participants last year, more than 50 countries involved and hundreds of rum labels on display are the numbers of the success of the festival, which has been able to win over the years an international resonance as a reference point for the sector. In addition to the vast exhibition area, guided tastings of the biggest labels on the Italian and international market will be the protagonists, which will allow visitors to make a fascinating journey into the varied world of rum. Then the cocktails, with the bar of the show, in full tropical style, curated by the bar manager Paolo Sanna, in collaboration with the Singita Miracle Beach.

Among the initiatives of the event, the ShowRUM recognition Taster of the Year 2019 , awarded this year to Marco Simon Mardones of Modena and Mattia Sacco of Brindisi, for having distinguished himself in the tasting exam of the RUM MASTER of Isla de Rum. The award reaches its third edition and is dedicated to Silvano Samaroli, ‚Lord of the Spirits‘ and historic member of the jury of the STC – ShowRUM Tasting Competition. The usual STC – ShowRUM Tasting Competition is back, the only Italian Blind Tasting Competition dedicated to Rum and Cachaca, in which the distillates are divided for years of aging and for alembics of origin, as well as by type of raw material. Furthermore, the only one in the world to award only the Best in Class for each category. Among the awards, the one dedicated to Best Packaging.

The ShowRUM week will be accompanied by the ShowRUM Cocktail Week, a format created by Cleide Bianca Strano and produced in collaboration with Head to Head Bartender Competition. The Cocktail Week takes place from Wednesday 9 to Monday 14 October in twelve of the best clubs in Rome. At the end of the week, a jury led by Giorgio Fadda and Alexander Frezza will announce the Official Drink of the ShowRUM Cocktail Week 2019 among the proposed signatures.

From bartenders to big buyers, passing through Market Influencers, importers, distributors, the press and bloggers, as well as fans and rum newbies they will enliven the exhibition that includes the traditional Trade Day, Monday, October 14, a day entirely dedicated to operators and sector professionals, focused on professional training, full of appointments and seminars with special guests.

ShowRUM 2019 is organized by ShowRUM srl and Isla de Rum in collaboration with SDI Group and avails itself of the sponsorship of Fentimans and Acqua Claudia, and of the partnership of Head2Head, Singita Miracle Beach and Studio Futuroma.

Cocktail week
venues: Baccano, Banana Republic, Chorus Cafè, Drink Kong, Freni e Frizioni, Julep Herbal & Vermouth Bar Hotel de la Ville Rocco Forte Hotels, The Mosquito, Makai Surf & Tiki Bar, Marco Martini Restaurant & Cocktail Bar, Mechanism, Pimm’s Good, Tyler – Ponte Milvio

For more information
tel. 334 5638193

Location: A.Roma Lifestyle Hotel, Via Giorgio Zoega, 59, Rome
Date: October 13-14
Cost: Free


Via Giorgio Zoega, 59, Rome, Metropolitan City of Rome, Italy



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