Kick It: Streetwear Market


We are waiting for Kickit , the number one market in Italy dedicated to streetwear and sneakers, scheduled for Sunday 5 May from 10 to 20 at Rome’s Atlantic , the temple of live events in the capital.

Creatives under 25 and talents Made in Italy, these are the main ingredients that will animate the fifth edition of the fashion show most loved by young people. The founder Fabrizio Efrati brings many young designers from our country to large audiences for the first time: boys who are often just adults who, moved by their passion, have transformed a home, or a cellar or a store in a small sartorial workshop .

What is Kickit
At Kickit, past and present meet. The Italy of the great artisan and sartorial tradition, today merges with the innovation of laser cuts, new technologies, 3D printers. And therefore off to the under 25s who, almost all for the first time, will have the opportunity to show and sell their creations, alongside brands such as‘ BAPE ‚,‘ Supreme ‚,‘ Nike ‚,‘ Adidas‘, ‚Diadora ‚,‘ Yeezy ‚,‘ Asics‘, ‚North Face‘ and many others.

During the event, space will also be given to the workshops. Among these, one on ‚crafting‘, that is the construction of a product, in this case the shoe, starting from the upper. This will be the limited edition of the future: a unique sneaker made entirely based on the inspiration of its owner.

Junior designer sneakers and Kickit celebrity
Among the celebrities who will face this constantly growing trend, Michael Cutini will be directly from Milan .
Artist and designer at 360 degrees, today the boy is ‚junior sneakers designer‘ for ‚Santoni‘, excellence of Made in Italy, and ‚hybrid sneakers creator‘ for ‚Highsnobiety‘. At only 24 years old, Michael is one of those young people who have made a profession out of his talent. His ‚crafting‘ at Kickit will start from the design of the sneaker starting from the design, to then continue with the selection of the material up to the choice of design and colors.

Among the workshops, there will be one dedicated to the ‚Tie dye‘, a decorative technique very much in vogue in the America of the 60s which creates shaded effects on garments that recall the psychedelic fantasy typical of the ‚flower children‘ style . To reveal all the techniques, Enrico Sorbini from ‚Est Clothing‘ will be present.

The third workshop, instead, will be held by Roberto Mastrella of the ‚Fenomeno ‚ brand , which will guide the participants in creating a ‚Cover up‘ (ie, tongue and heel of the sneaker) customized according to the customer’s tastes. Al Kickit, not only practice but also theory with the ‚talk‘: real full immersion in the world of urban culture with the aim of deepening streetwear, which is not only a phenomenon of custom but also involves 360 degrees art, photography, design, communication and marketing.

Talking about it at the event will be, among others, three real icons in the environment: Giulia Castagnoli (a very young Italian graphic designer, currently residing in Amsterdam, who has worked for brands like ‚Nike‘ and ‚Converse‘), Vanessa Castillejo (dj, Spanish trendsetter as well as Founder of ‚Urban Women’s Club‘) and the three founders of ‚NOUS‘ – Enson Malbranche, Marvin Dein and Tarek Amoura – the exclusive Parisian store that has inherited the legacy of ‚Colette‘. The role of moderators will instead be entrusted to Federica Olivieri of ‚Radio Kaos Italia‘ and IIaria Big of ‚NSS Magazine‘.

At the market there are also exceptional international guests such as Jeffrey Jewell – an Albino model of Congolese origins and DJs, and the protagonist of numerous advertisements to raise awareness about Africa and albino genetic diversity – and directly from Los Angeles Estevan Oriol, photographer and director and author of the book ‚This is Los Angeles‘. Perfect interpreter of street culture, Estevan with his shots immortalized the various faces of the city: from Hollywood stars to the counterculture of gangs and tattoos to the most famous musicians and artists.

Flipping through his book, you can admire stars such as Al Pacino, Robert De Niro, Kanye West, Kim Kardashian and many others. Among the international special guests, expected Liron Eini , defined by ‚Vogue‘ as the Israeli response to Kylie Jenner. Representing the union between streetwear and art will be Patrick Eduardo , graphic designer and author of refined calligrams, and Jinzo , author of very original masks created by sneakers.

But Kickit besides being the first streetwear market to create a B2B network (business to business, therefore a commercial exchange of products and services between companies) and a B2C network (business to consumer, that is a sales network designed and aimed at the consumer the final). will launch in absolute preview for Italy the ‚School of Sneakers‘ : an educational path in which participants will be involved in 4-day workshops, during which qualified teachers will explain how to create a sneaker from scratch. Furthermore, those who take part in it will have the opportunity to learn how to use social media: a very useful tool to obtain a widespread distribution of their brand.

An absolutely innovative project for Italy: teaching ‚entrepreneurship‘ (entrepreneurship) like other European nations such as the Scandinavian countries, Germany, Holland, England, or many other countries in the world, where education to entrepreneurship has long been included in the school curriculum. But Kickit is also sport. SPACE 23, the capital’s store dedicated to sportswear born from the mind of Marco Materazzi and Stefano Mancinelli, will set off a basketball tournament with guest the great champion of dunks Joy Dunkstein Shololo.

Location: Atlantico, Viale dell’Oceano Atlantico, Rome
Date: May 5
Time: 10:00-20:00
Cost: Free


Atlantico, Viale dell'Oceano Atlantico, Rome, Metropolitan City of Rome, Italy



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