New ideas and concepts, that is what sell, the uniqueness is what counts in the eye of your costumer. Easy to say, as long it is not you in the shoes of that businessman trying to find out if that investment into an entirely new concept is a good idea. Would people like that new idea? And what to do if they do not? How to educate people about a new product? How to get in touch with your target audience and transform them into your satisfied costumers? And what about expansion abroad? How to communicate at many markets at once?
This and much more with Juraj Fehervar, founder of Be Lenka brand of barefoot shoes.
Date: May 5 2021
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